Post by account_disabled on Mar 9, 2024 3:37:42 GMT
You can establish these relationships in several ways: live at events, via email, by providing some kind of help (for example by reporting errors or imperfections on their site), by interacting on social media. 4. Increase conversions by optimizing your site Conversion Rate Optimization If you ask yourself what the goal of a digital marketing campaign is, 9 times out of 10 it is some type of conversion. It can be a purchase, a registration, the insertion of contact by your potential customer. So you should ask yourself whether you invest enough time in improving conversions on your site. In fact, this is often a cheaper activity than sending more traffic, whether obtained through SEO or paid campaigns. The optimization activity generally concerns the graphic aspect of the site but also includes interventions on copywriting and the arrangement of calls to action. Design your site with conversion in mind Everyone is aware of the importance of web design in retaining and making the user experience pleasant and memorable. But it's not just an aesthetic question.
The design must direct the user, make him understand which are the Denmark Telegram Number Data most important actions to perform and where he can quickly find what he is looking for. It's often a question of taking away rather than adding. Too many options to choose from leave the user confused and unable to make a decision quickly. This results in the visitor abandoning your site and unlikely to return again. An action gives rise to another action in a chain that must lead to conversion. Generally in simple, direct and clear language. The use of content aimed at solving a problem or dispelling a doubt is not the same as entertainment content. And unless you're in the entertainment business, entertaining your users isn't your ultimate goal. Your ultimate goal is to sell your products, this is why you are reading this post. Solve technical problems with your site Part of the optimization work involves technical aspects of your site.
In particular: Speed Mobile optimization User experience HTML code Meta Description of the pages Title tag Presence of https protocol I'll avoid going into too much detail. Here I will limit myself to focusing attention on a couple of aspects. Get links The quality and quantity of backlinks (i.e. links pointing to your site) is still a very important parameter for the positioning of your site on search engines. From this graph you can appreciate how there is a strong correlation between the number of backlinks and the position of a page in Google results. We were talking about quantity and quality. Every single link is like a vote on your page. If the site containing the link has a high ranking (score), the vote has more value. Conversely, if the site has a low ranking, the vote is worth little. To obtain quality links it is essential to publish valid and quality content. Another key aspect you need to consider is to establish real relationships with the people behind the sites on which you would like links to your site.
The design must direct the user, make him understand which are the Denmark Telegram Number Data most important actions to perform and where he can quickly find what he is looking for. It's often a question of taking away rather than adding. Too many options to choose from leave the user confused and unable to make a decision quickly. This results in the visitor abandoning your site and unlikely to return again. An action gives rise to another action in a chain that must lead to conversion. Generally in simple, direct and clear language. The use of content aimed at solving a problem or dispelling a doubt is not the same as entertainment content. And unless you're in the entertainment business, entertaining your users isn't your ultimate goal. Your ultimate goal is to sell your products, this is why you are reading this post. Solve technical problems with your site Part of the optimization work involves technical aspects of your site.
In particular: Speed Mobile optimization User experience HTML code Meta Description of the pages Title tag Presence of https protocol I'll avoid going into too much detail. Here I will limit myself to focusing attention on a couple of aspects. Get links The quality and quantity of backlinks (i.e. links pointing to your site) is still a very important parameter for the positioning of your site on search engines. From this graph you can appreciate how there is a strong correlation between the number of backlinks and the position of a page in Google results. We were talking about quantity and quality. Every single link is like a vote on your page. If the site containing the link has a high ranking (score), the vote has more value. Conversely, if the site has a low ranking, the vote is worth little. To obtain quality links it is essential to publish valid and quality content. Another key aspect you need to consider is to establish real relationships with the people behind the sites on which you would like links to your site.