Post by account_disabled on Feb 24, 2024 8:48:17 GMT
Being present online correctly: preliminary precautions When you think about building your website as an informative and strategic communication tool, it is essential that the minimum requirements are present : the indication of some mandatory information and official authorization from the Order. Let's find out them in detail. The mandatory information to be in compliance According to the 2019 Budget Law (Art 1, co.536), private healthcare facilities have the duty to define a healthcare director , who communicates his role to the territorial Order competent for the place where the facility is located. This territorial Order is responsible for ethical control and the exercise of disciplinary power against the health director, in the event of the violations that we will list below. Furthermore, pursuant to article 7 of Legislative Decree 70/2003, there is some mandatory general information to be indicated on the website of professionals or structures: the name, denomination or company name; the domicile or registered office; the details that allow rapid, direct and effective contact, including the email address. As regards regulated professions, the following must also appear: the professional association with which the provider is registered; the details of the degree and qualification and the University that issued them; reference to professional standards and any codes of conduct in force; the VAT number of the professional or structure; the declaration, under the responsibility of the health director, that the information message is issued in compliance with the guidelines of the National Federation of Orders of Surgeons and Dentists (FNOMCEO).
A well-constructed healthcare website, therefore, must have a section dedicated to Middle East Phone Number List the internal healthcare team : in addition to being required by law, it is also an opportunity to convey one's competence, professionalism and reliability to the user, who will be able to know in advance the doctors working in the facility. Finally, the site must have a national or EU domain , i.e. “.it” or with a European extension, but not “ The authorization of the Order Once this information has been correctly indicated, it is necessary to submit the request for authorization to your association to obtain the declaration of conformity with the Code of Conduct and the approval details of the Order to be inserted on the website. The Order of Doctors competent in the area, in fact, plays a central role since it is the body responsible for first verifying, and then checking, that the various healthcare professionals and structures respect the rules and comply with what has been granted to them. For this reason, if you have doubts about the actual conformity of the material of a website or campaign, it is advisable to approach your order in advance by submitting the contents and supporting them with reasons, specifying which tools you intend to use, to protect the investment and avoid incurring any sanctions. In fact, not all content can be considered informative health communication, but must only disseminate certain types of information for the protection of patients.
What are the limits for content on a healthcare website? Following the entry into force of the 2019 Budget Law , communication by private healthcare facilities and members of the registers of health professions can only contain certain types of information. In particular, only information that is functional to guaranteeing the safety of healthcare treatments is permitted , excluding any element of a promotional or suggestive nature, in compliance with the free and conscious determination of the patient , to protect public health, the dignity of the person and their rights. to correct health information (art 1, paragraph 525). At this juncture, therefore, article 2 of the Bersani Decree remains valid, together with the provisions of the Code of Medical Ethics (articles 54, 55 and 56). In the event of a violation, the territorial health professional orders take disciplinary action against the registered professionals or companies by reporting it to the Communications Regulatory Authority (AGCOM), for the purposes of the possible adoption of sanctioning measures . What to know before publishing on the site So, what do you need to pay attention to before publishing content on a healthcare website? First of all, it is necessary to verify that the intent is always informative and never misleading, that is, it is limited to illustrating the professional activity , without the aim of attracting the target through commercial bait. It is possible, in fact, to communicate the professional titles of doctors and their specializations , to mention specializations only if recognized by the state , the characteristics of the services offered, the fee for services.
A well-constructed healthcare website, therefore, must have a section dedicated to Middle East Phone Number List the internal healthcare team : in addition to being required by law, it is also an opportunity to convey one's competence, professionalism and reliability to the user, who will be able to know in advance the doctors working in the facility. Finally, the site must have a national or EU domain , i.e. “.it” or with a European extension, but not “ The authorization of the Order Once this information has been correctly indicated, it is necessary to submit the request for authorization to your association to obtain the declaration of conformity with the Code of Conduct and the approval details of the Order to be inserted on the website. The Order of Doctors competent in the area, in fact, plays a central role since it is the body responsible for first verifying, and then checking, that the various healthcare professionals and structures respect the rules and comply with what has been granted to them. For this reason, if you have doubts about the actual conformity of the material of a website or campaign, it is advisable to approach your order in advance by submitting the contents and supporting them with reasons, specifying which tools you intend to use, to protect the investment and avoid incurring any sanctions. In fact, not all content can be considered informative health communication, but must only disseminate certain types of information for the protection of patients.
What are the limits for content on a healthcare website? Following the entry into force of the 2019 Budget Law , communication by private healthcare facilities and members of the registers of health professions can only contain certain types of information. In particular, only information that is functional to guaranteeing the safety of healthcare treatments is permitted , excluding any element of a promotional or suggestive nature, in compliance with the free and conscious determination of the patient , to protect public health, the dignity of the person and their rights. to correct health information (art 1, paragraph 525). At this juncture, therefore, article 2 of the Bersani Decree remains valid, together with the provisions of the Code of Medical Ethics (articles 54, 55 and 56). In the event of a violation, the territorial health professional orders take disciplinary action against the registered professionals or companies by reporting it to the Communications Regulatory Authority (AGCOM), for the purposes of the possible adoption of sanctioning measures . What to know before publishing on the site So, what do you need to pay attention to before publishing content on a healthcare website? First of all, it is necessary to verify that the intent is always informative and never misleading, that is, it is limited to illustrating the professional activity , without the aim of attracting the target through commercial bait. It is possible, in fact, to communicate the professional titles of doctors and their specializations , to mention specializations only if recognized by the state , the characteristics of the services offered, the fee for services.