Post by account_disabled on Dec 30, 2023 6:14:36 GMT
Chipotle will debut at the 2021 Super Bowl with a 30-second spot that focuses on the quality of its ingredients and sustainability. The brand arrives for the first time in the Great Game with the help of the agency Venables Bell & Partners and with the aim of answering a curious question: "Can a burrito change the world?" In the Chipotle ad, a boy enjoys his burrito with his sister until the question hits him. While his sister watches him astonished without understanding what her reflection is about, the protagonist begins to explain her theory. The viewer then begins with the child a journey through the process of creating the burrito, starting with the way in which its ingredients are planted, watered, grown, collected and transported .
It could make farmers happier. More organic. "More real," says the protagonist of the Chipotle spot enthusiastically before issuing his final message: "How we grow our food is how we grow our future . " If you do not display Phone Number List the embedded video correctly, click here . "One of the things we felt in 2020 is that consumers want to know the values of a brand," said Chris Brandt, CMO of Chipotle, in a statement reported by Adweek . In his Super Bowl ad, Chipotle wanted to highlight "how difficult it is to be a farmer." The company has committed $5 million to helping the next generation of farmers over the next 5 years . Additionally, during the Super Bowl, the company will donate $1 from every delivery order to the National Young Farmers Coalition and offer free delivery.
It will be on Sunday, February 7, when this sports and advertising spectacle will be held, in which brands such as Doritos and Cheetos will parade . This year, other brands such as Pepsi and Coca-Cola will be left on the sidelines . Even before the pandemic entered the scene, convenience played an absolutely leading role in the consumer's purchasing experience, but since the outbreak of COVID-19 , convenience, together with security, has become the customer's particular beacon. when addressing your “shopping experience”. And B2C marketers seem to be perfectly aware of the determination with which consumers seek convenience and security in their purchasing habits. This is clear from a recent study carried out in the United States and the United Kingdom by Iterable .
It could make farmers happier. More organic. "More real," says the protagonist of the Chipotle spot enthusiastically before issuing his final message: "How we grow our food is how we grow our future . " If you do not display Phone Number List the embedded video correctly, click here . "One of the things we felt in 2020 is that consumers want to know the values of a brand," said Chris Brandt, CMO of Chipotle, in a statement reported by Adweek . In his Super Bowl ad, Chipotle wanted to highlight "how difficult it is to be a farmer." The company has committed $5 million to helping the next generation of farmers over the next 5 years . Additionally, during the Super Bowl, the company will donate $1 from every delivery order to the National Young Farmers Coalition and offer free delivery.
It will be on Sunday, February 7, when this sports and advertising spectacle will be held, in which brands such as Doritos and Cheetos will parade . This year, other brands such as Pepsi and Coca-Cola will be left on the sidelines . Even before the pandemic entered the scene, convenience played an absolutely leading role in the consumer's purchasing experience, but since the outbreak of COVID-19 , convenience, together with security, has become the customer's particular beacon. when addressing your “shopping experience”. And B2C marketers seem to be perfectly aware of the determination with which consumers seek convenience and security in their purchasing habits. This is clear from a recent study carried out in the United States and the United Kingdom by Iterable .